ByHubo Moments
FAQ
Klaviyo versus Shopify revenue, matched orders and what Moments does — and does not — claim.
Why does Klaviyo show more revenue than Shopify?
Klaviyo credits itself with an order when someone bought after opening or clicking a message, and its figure doesn't take off refunds or cancellations. Shopify shows what was actually sold. Moments puts both side by side each week and lists the Shopify orders behind Klaviyo's claim, so you can see where the gap comes from.
Is Klaviyo counting refunded or cancelled orders?
Yes. Klaviyo's attributed revenue does not take off refunded or cancelled orders. Moments shows each matched order with its Refunded and Cancelled amounts and what's left after both, and the list adds up to the figure on the board.
Why is my attribution tool's revenue higher than Shopify?
We can't see inside other attribution tools' figures, so we can't say for your store. Common reasons for any tool to differ from Shopify are tax being counted as revenue, refunds or cancellations not being taken off and different date or time zone settings. Moments reports Shopify sales before shipping and shows the orders behind every figure, so you can check it yourself.
Can I see which orders Klaviyo is taking credit for?
Yes, on Klaviyo check. Every figure on the board opens a list of the Shopify orders that matched Klaviyo's claim, one by one. Each order shows what was refunded, what was cancelled and what's left.
Does Moments prove email or SMS caused the sale?
No. We show orders that matched Klaviyo's claim, which is not the same as proving the message caused the sale. We say matched on purpose, so you can make spending calls on honest numbers.
Does it include VAT or sales tax?
The figure is Shopify sales before shipping. Tax is included only if your store prices include it.
Do you count subscription renewals?
Not separately today. If a renewal is a Shopify order that Klaviyo claimed, it appears in the order list like any other order, and we don't yet mark it as a renewal. Marking renewals separately is not built yet.
How quickly will someone reply if I get stuck?
A person reads every message sent to hello@byhubo.com and replies in good time. We don't use a ticket bot.
Which tools do you support?
Works with Klaviyo today. Moments works with Shopify stores only.
Do I need a sales call?
No. You install Moments from Shopify, connect Klaviyo and see your board. There's no call and no demo to book.
How long does it take to set up?
A few minutes: install, approve the Shopify permissions and connect Klaviyo. There's no tracking pixel to add and no Klaviyo flows to copy or rebuild. Last week is filled in from your Shopify history, so you don't wait a week.
How is Moments different from attribution tools?
Attribution tools are broad analytics tools that build their own figures across many channels. Moments does one job: it keeps Klaviyo's own claim on screen and checks it against your Shopify orders, with refunds and cancellations taken off. If you want one clear weekly answer about Klaviyo, that's us. If you want a full analytics suite, they may suit you better.
Will this help me cut my Klaviyo spend?
That's not what it's for. Moments helps you see which messages are matched to orders that held up, so you can put more behind what works.
Does Klaviyo count the same order twice for email and SMS?
No. Within Klaviyo each order is attributed to only one message, so email and SMS are not double counted. Overlap only arises between Klaviyo and your other tools (for example a separate SMS app), and with Klaviyo's social revenue figure. Klaviyo and your other tools can both claim the same order; Moments counts that order once.